Coffeeology…

When you smell the smell of fresh roasted coffee beans you know you can’t go wrong…well not very wrong at least. Maybe you had a bad day and are looking for something to perk you up, or you’re just starting your day and looking for energy to get through it, but one thing is for sure: the smell of fresh roasted coffee beans can’t but help cheer you up.

For us java lovers that special cuppa is definitively a life saver. Always there to perk you up! For us that make a living out of coffee, what kind of fresh roasted coffee beans we use really makes a difference – we taste every cup like it was a glass of wine, noting the different nuances in taste. We also come up with silly jokes about coffee, research new coffee gadgets, fill our days with making sure our clients get the best coffee on the market and the best supplies to go with it. We listen to customers’ thoughts about coffee, our own thoughts about coffee, the suppliers thoughts about coffee… In other words: there’s a lot of coffee going through our minds (rather literally). So when we find jokes about coffee, or little sayings…we get excited. We laugh. And we realize maybe we think too much about coffee, but hopefully you will love the below photo as much as we did!

Enjoy the coffeeology – with a cup of freshly brewed coffee, naturally!

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Chocolate and Coffee Pairing

Everyone knows that a good glass of wine can be paired excellently with many types of food, but do you also know that you can pair different kinds of fresh roasted coffee beans with food? There are many different types of beans and roasts and different foods will bring out different flavours in the coffee, just as different beans will bring out different flavours in the food. There is one particular food that goes great with coffee and that’s chocolate.

Many people believe chocolate and coffee are a great pair because the caffeine, theobromine, and other feel good substances come together to make you feel great. However, there are instances when a good cup of fresh roasted coffee and a great piece of chocolate also enhance each other flavour wise.

When it comes to determining what kind of coffee goes with what kind of chocolate it is sometimes difficult to give recommendations because where you are they may not have the same beans and chocolates available as where we are and hence the advice ends up generalized. Some people argue that the lighter tasting blends work well with milk chocolates as the notes of honey ad vanilla resonate, others use milk chocolate with strong beans so that the tastes won’t become to strong. One thing is for sure though: your experience will greatly depend on how good the coffee and chocolate you use are.

If you read this blog chances are you are one of our clients, you may even own your own coffee shop and work for one. As you know we sell fresh roasted coffee beans. This means that if you buy it and grind it yourself, or just open a bag of our ground coffees, you will have one ingredient right: the coffee. The best way then to pair our coffee is to get hold of some really high quality chocolate, preferably from two different companies so that you can check how different kinds of cacao beans can bring out different tones of the coffee. Buy milk chocolate, dark chocolate and two kinds of pralines, or white chocolate, from each company. Try to get the same kinds of chocolate from the different companies so that for example you get a 35% milk chocolate from each company and 75% dark chocolate from each.

As for the coffee: get two or three different kinds of beans, potentially a light, medium and dark roast and brew some regular coffee. Make sure, as mentioned previously, that it’s fresh roasted coffee beans that you are using.

The best way to go about a tasting is to break the chocolate into small pieces and putting them in one small bowl each. Keep the pralines in one piece or divide them in half. Serve the different coffee in different cups, or keep the coffee in different coffee pots if you want to use just the one cup per person. Make sure to have pen and paper at hand. Then simply smell a bowl of chocolate, take a small piece and taste it – let it cover your tongue and then have a sip of coffee and note how the taste changes. Use the same kind of chocolate from the other company and do the same. Afterwards sip just the coffee and notice the difference in taste. As you go along keep taking notes

This is a great thing to do with a bunch of people to find out how different taste buds experience different things and, of course, to find your own perfect chocolate and coffee pairing! Enjoy!

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What Every To Be Coffee Shop Owner Must Know

We did a previous blog on the basics of starting a coffee shop talking about the “coffee ingredients” that go into a successful venture.  There was one important coffee ingredient we left out though: ambiance.

There is a saying that goes: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” This has been attributed to Maya Angelou and we believe the lady had a point.

Everything in life comes with a feeling, even coffee. If you serve good coffee people will remember how it made them feel. They may remember the taste of the coffee also, but especially how that taste made them feel.

In a coffee shop it isn’t all about coffee though. People won’t remember your coffee shop fondly because of just the coffee. Hard to believe but there are more “coffee ingredients” that go into the perfect cup.

The perfect cup of coffee, the one that makes people feel amazing is delivered with great service. Service is really, really important when running a coffee shop, because how clients feel when they walk into a coffee shop is greatly dependent on the service they get. If they are met by someone who greets them with a big smile, chats to them, and hopefully remember their name and some little things about them if they are regulars, they will feel welcome and at ease – they may even start feeling at home.

There is a coffee shop in the town where one of us crazy Wholesale Coffee Co. workers live (namely me) and when I first came to town I had to ask why people loved this coffee shop, because no one seemed to be very enthusiastic about neither the coffee, nor the food, nor the décor. It was explained to me then that people came there because of the owner. He knows the whole town and when you walk in he remembers you and chats to you. He might even introduce you to other people there. It feels like you walk straight into a family. And he pours everyone a glass of free grappa every Friday morning.

The other thing that affects people’s feeling is the actual place. If you walk into a place that makes you feel at home, it’s stunningly beautiful, or it excites your senses in some other way, then you are likely to come back. This isn’t just about the furniture, layout and wall paint, it’s also about the light, the temperature and the freshness in the air. Not to mention the toilets. Unwelcoming and dirty toilets can actually scare off clients, believe it or not!

So that’s it: one of the most important coffee ingredients is how you make people feel at your coffee shop!

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The perfect cup of coffee – a lot more than just coffee!

High End Coffee On the Rise

Do you own a coffee shop? Or maybe you sell coffee beans (like us)? Or maybe you just sell espresso machines? Whatever your niche is, there are some new statistics you may want to be happy to know about. These are all concerning the American coffee market, but even if that’s not your market, you may still be curious to know.

What the stats are saying is that if you like Intelligentsia Coffee you are not alone. In fact, you are part of a growing number of people who believe coffee is meant to be a treat. That’s to say: it should not taste like dishwater.

It appears more and more people are starting to find pleasure in being able to distinguish coffee from coffee and therefore they seek to buy coffee that appeals to a rather developed palate. It’s the so-called Starbucks generation – folks that grew up on take-away coffees, people who are used to having coffee as part of their lives – that is now demanding high quality. It’s understandable: if coffee plays a large part of your life, why not make it an enjoyable part?

Reuters report: U.S. craft coffee purveyors are getting less lonely. The segment is a small but growing slice of the $27.9 billion U.S. coffee market, which has increased in recent years at an annual average rate of 5.6 percent and is expected to reach $33.7 billion by 2018, according to research firm IBISWorld, though it does not yet separate revenues for high-end purveyors.

[…]

Customers are willing to pay dearly for their java habit – $80 for a half-pound of rare, roasted beans and $3 and up for a cup of individually prepared “pour over,” high-tech “siphon” coffee, or old school espresso. Those prices are as much as triple the cost for an average cup of coffee and bean prices are at least 10 times more.

So there you go – good coffee is on the rise. It’s worth noting as well though that it’s not a product for everyone – many will still prefer a cup of coffee that is cheap and cheerful, made in seconds and available to give them their morning dose of caffeine without a paycheck headache.

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Tiramisini

Nigella has done it again – this time she has created a Tiramisu you can drink. Well, sort of. It’s like a Tiramisu only more fluid and she calls it a Tiramisini. It sounds Italian enough for us to want to try it. Anything Italian tastes nice, right? If it’s good for you is debatable, but it will make you feel good and we all know that people who are happy live longer, so in that aspect it’s most certainly healthy. And if you are worried about spiking your blood sugar levels you can always munch some cinnamon beforehand. Just make sure not to make it a daily habit as the kind of cinnamon you find in the shops is the one that lowers your blood sugar levels, but it is also poisonous in large doses (as little as a teaspoon a day), so don’t make it a daily habit. Mind you, in Sweden they eat a lot of cinnamon and they have a longer lifespan than most, so who knows? Science is confusing, go for coffee and dessert – it’s satisfying!

Ingredients

Preparation Method

  • Make your espresso and pour it into a heatproof jug, adding the coffee liqueur, then leave it to cool – I find ten minutes outside the window on a cool day does it!
  • Break each Savoiardi sponge finger into about four and drop the pieces into four small martini glasses, then pour the cooled espresso mixture over them. Press down gently, making sure the biscuits are soaked all over.
  • Using an electric hand-held whisk for ease, beat the egg whites in a bowl until they form soft peaks when the whisk is removed, and set aside for a moment.
  • Scrape the mascarpone into another bowl, adding the honey: I love the way its mellow sweetness marries with the Marsala (though sugar would be fine, too). Beat with the whisk (no need to clean it out first) and, when smooth, slowly beat in the Marsala.
  • Fold in the egg whites, a third at a time, then dollop this mixture over the soused Savoiardi in each glass, using a spoon to whirl it into an elegant peak at the top.
  • Let these stand in the fridge for at least 20 minutes and up to 24 hours, then dust with cocoa, pushing it through a fine-mesh strainer, just before serving.

 

Coffee-walnut Semolina Squares

So there are some great British chefs. They also happen to have some rather great British recipes. Thankfully they willingly share those recipes as well. Below you will find one such recipe – coffee-walnut semolina squares. Sounds intriguing, doesn’t it? Not the average kind of petit four, but then they aren’t the average kind of chefs. Enjoy!

Coffee-walnut Semolina Squares

  • 3 tbsp of semolina
  • 3 tbsp of ghee
  • 270ml of water, warmed
  • 1.5 tbsp of instant coffee powder
  • 50g of granulated sugar
  • 8 walnuts
  • olive oil
  • 1 sheet of gold leaf

 

1. Pre-heat the oven to 170°C/Gas mark 4. Put the semolina in a deep frying pan and dry-roast over a moderate heat until it is very lightly coloured and has a nutty aroma

2. Stir in the ghee and cook for 2 minutes, then add the warm water and cook until it has been absorbed by the semolina

3. Stir the coffee into 2 tablespoons of warm water and then add to the semolina, along with the granulated sugar

4. Cook, stirring, until the mixture has thickened enough to leave the sides of the pan

5. Meanwhile, scatter the walnuts onto a baking tray and bake in a preheated medium oven for 3-5 minutes or until starting to turn brown and crisp

6. Crush 4 of them in a bag with a rolling pin, and set aside the other 4 to garnish. Stir the crushed walnuts into the mixture

7. Spoon onto a greased tray and cool until it solidifies. Cut into 2.5cm squares, garnish with a piece of roasted walnut and gold leaf petals

 

How to Make Your Coffee Healthier

So you have a naughty habit of drinking coffee every day…how can you make it healthier? Well, for starters it isn’t all that naughty. Coffee appears to fight off a number of different diseases when you drink around three cups per day and coffee is filled with antioxidants and can even help relieve the pain of headaches and increase the efficiency of painkillers. However you can also get jittery and anxious if you drink too much.

Maybe coffee isn’t all that naughty, but then there’s the milk and the sugar… Well, everyone appears confused in the milk versus soy debate (the only agreement being that organic is better in both instances), but almond milk and oat milk appear safe enough. You can also substitute sugar for some stevia, which in small amounts are safe erythritol is another sweetener that may work. Honey and maple syrup can also be used.

Now, to topple it all off you can also add some spice to your coffee and by doing so the amount of antioxidants in your drink will immediately spike (don’t believe us? Watch this two minute video clip and get amazed!). There’s chai tea lattes already, so why not spice up your coffee with some cinnamon, or cacao sprinkled on top? You can also blend ginger, cloves, cinnamon, a tiny bit of nutmeg and allspice and sprinkle over for that gingerbread effect. Cassia cinnamon will also help lower blood sugar levels (making that natural sweetener even more healthy), but be careful with cassia cinnamon as it should be eaten in moderation whereas you can eat more Ceylon cinnamon for the sake of antioxidants, but it will probably not lower blood sugars (read more here).

With this information in mind, next time someone says your coffee isn’t healthy, just show them the amount of spices you sprinkled on top and if you’ve done your research well – amaze them with telling them the exact amount of antioxidants you are getting from that one cup!

Movies about Food, Coffee and Chocolate, Part I

Chances are if you are into coffee, you might be somewhat into other drinks and food as well. You also might not. However, we found a few films that are themed around food and coffee, whether documentaries, or fiction.

Black Gold – this movie is a documentary and a rather shocking portrait of what goes on behind the scenes in the world of coffee, focusing on the economics. Maybe not a movie to sit down and relax in front of, but rather a movie that will enlighten you and make you think. Given the amount of prices it has won there is a chance you may enjoy watching it too!

Squidoo lists some famous coffee moments in movies here, it’s however dubious whether you would want to watch these movies because of the coffee. Very dubious in fact.

Now, onto the more fictional, feel good movies out there that are all about the food and drink, as opposed to having one scene about it. First off there’s Chocolat with Juliette Binoche and Johnny Depp, directed by Lasse Hallstrom. This movie is famous and with all due respect – it’s a sweet movie very well made. The plot centers around Anouk and her daughter who have moved to a small French town where they’re setting up a chocolate shop. The chocolate appears somewhat enchanted, curing various ailments and making the townsfolk a little bit excited and the priest a little bit angry. Not least because the shop was set up during lent.

Chocolat is a movie that beautifully portrays the intriguing relationships between people and what it takes to follow one’s heart, even if it’s against popular opinion. It is also a beautiful portrait of the magic of chocolate and we recommend that you have a light dinner and then deck the halls with chocolate before watching it, as by the end of it you will otherwise go on an emergency trip to the nearest shop selling chocolate and if it happens to be eleven o’clock at night you might have to drive very far or end up with something bland, like your regular Hershey’s bar. No, after this you will want quality chocolate. The stuff that makes your heart beat faster…

Another movie about enchanted food is Like Water for Chocolate which explores the idea of emotions being poured into the food you cook and how that effects the people who eat it. It’s also an incredible love story about the story of two lovers being separated by family traditions. Set in Latin America this beautiful movie is sure to get your heart racing as well. This time, maybe bring the whole store with you home as you will probably get some inspiration to start cooking after watching it…maybe even in the middle of the night…

Not found the movie you are looking for yet? In part two of this blog we will discuss even more food and coffee movies!

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What Milk to Use for Your Coffee, Tea, or Hot Chocolate? Part II

In the previous blog we discussed using dairy milk versus soy milk and in this part we will continue to discuss those, but also move onto other milks. We recommend you read the previous blog first!

Rice milk is an alternative to dairy milk that’s becoming more and more popular. It has very little protein and unfortunately a lot of sugar, but like soy milk it is usually fortified with various vitamins and minerals. The texture is quite watery, but the taste is pleasant enough when making hot chocolates and lattes if you like the sweetness.

Almond milk is very popular in the US, but is still catching on in other parts of the world and gaining quite a lot of popularity in the UK. The great thing with almond milk is that the texture varies from brand to brand, meaning you can find a thick variety for that creamy hot chocolate and a much lighter one for your latte. It doesn’t contain that much protein, but nor is it very sugary and almonds themselves contain various vitamins and minerals that have great health benefits.

Other milk alternatives include hazelnut milk, hemp milk and oat milk. Oat milk is probably the most popular of those three and has the added benefit of reducing cholesterol and various other health benefits. It’s not good for those who suffer gluten sensitivity, nor is it very thick and creamy (unless some brand has invented a new variety we haven’t tried), but rather watery. Hazelnut milk is usually very flavorful and it appears some brands have gone full out and made it taste like marzipan! Not so great if you want to make a traditional latte, but fabulous if you want the hazelnut flavor. Hemp milk is good if you seek to get extra omega-3s in your diet and many report a great texture, but it really depends, just like almond milk, what brand you get hold of.

It’s tricky to advice what milk is the best to use. What appears obvious is to stay away from all non-organic brands of soy milk as even the non-GMO varieties often contain pesticides that are dangerous for you (see part I of this blog for more information). Soy on the whole appears dubious when it comes to your health, but if you want to use it, stick to the organic brands.

Organic is also the obvious choice for dairy milk as you will know the cows (or goats, or sheep) have been treated with respect (there are quite a few horror stories when it comes to how cows are being treated these days) and because they won’t contain any growth hormones, or unnecessary antibiotics. If it’s good for your health seems up for debate – probably as with most things it is alright in moderation. Maybe also try using some goat’s or sheep’s milk (the latter has a distinctive taste that you may or may not enjoy) as well to mix it up to avoid intolerance (and goat’s milk has good instead of bad cholesterol).

Rice milk is probably also alright in moderation, the only note of warning is using it too often as it contains a lot of sugar. All other vegan milks appear fine to use (apart from oat milk if you are sensitive to gluten, or the nut milks if you have nut allergies), so maybe try them all and stick with the one you prefer, or alternate between them to get the various health benefits from each one.

The best alternative to dairy apart from soy when it comes to texture is probably almond milk, if you can find a brand that has the texture you enjoy.

You can make most vegan milks yourself – there are plenty of sources online for recipes if you google one that takes your fancy!

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Maybe now is the time to start exploring different milks if you own a coffee shop as today’s consumers are getting progressively pickier and looking for new alternatives!

What Milk to Use for Your Coffee, Tea, or Hot Chocolate? Part I

Most people these days have heard of the milk controversies going around – is dairy bad for you, or good for you? Is soy bad for you, or good for you? Should you avoid both soy and dairy and go for something like rice, or almond milk? And which milks taste best with your coffee? So let’s go through the different options one by one – in this first part we will cover dairy and soy and in the second part other alternatives.

Traditional dairy milk is still the most common milk used to create lattes and hot chocolates and the one which has a superior texture as it’s the texture people are used to and one that works well for foaming. As there are different dairy milks available – from half and half to no fat varieties it’s also easy to choose how creamy you want your drink to be. However, more and more people are becoming lactose intolerant, or subscribing to veganism, or diets such as the GAPS diet which forbids milk and whereas many seek to avoid the high cholesterol and fat in creamier milk varieties, the health community are now arguing that the healthiest milks are the fattier kind, making it all a tad confusing. Dairy milk does contain both protein and calcium, which are needed by the body though and in that regards it is healthy (although apparently there are less cases of osteoporosis, which is often caused by lack of calcium, in China than in the West and people in China don’t really use dairy). In some instances people choose to use goat’s milk or sheep’s milk as an alternative as they can tolerate it better. Some people also prefer unpasteurized milk, as even though chances of bacteria are greater, it contains live enzymes, helping the body to break it down.

Dairy milk naturally contains some levels of estrogen and can contain growth hormones and antibiotics if these were used for the cows, making organic an obvious choice if you don’t want this in your body.

Soy milk is maybe the most popular dairy milk replacement on the shelves today and in theory it sounds great – it is easy to use for lattes as it creates great foam, it contains lots of protein and little fat and it’s usually fortified with vitamins and minerals that make it similar to milk. Some studies have shown that things that are fortified aren’t necessarily as good as the real deal, but still, it is likely to have some benefits. However, from being touted as a miracle product when first launched it has since come up in several studies that soy is harmful, especially GMO soy, which makes up 90-95% of the market. Word has it that soy might make women infertile, affect men’s hormonal levels, cause certain cancers and create allergies. In fact there are so many studies done by now that it’s hard to cover it all in this blog, but you can read more here.

So if you are choosing between dairy and soy, maybe dairy is the best alternative after all? At least if you go for goat’s milk. However, in part two of this blog we will discuss more alternatives that you may find suit you better!

Read Part II here.

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