Coffee tasting notes

coffee-beans-healthMost large commercial coffee companies employer a professional ‘cupper’, or taster, or even a team of people. As coffee is an organic product and subject to variation caused by a number of factors including weather, the taster’s job is to evaluate and assess each batch for consistency, and also to assess new blends. Tasters have very sophisticated, sensitive palates, and they can differentiate between acidity, bitterness, sweetness, aroma and aftertaste to get a complete sense of the coffee flavour. As just as much of the flavour of coffee is perceived via the olfactory membranes as via the taste buds, they also need an excellent sense of smell!

To be objective, tasters have to work in surroundings that are free of any odours that might interfere with the tasting process. They’re always served with freshly-ground and freshly-brewed coffee, as this offers the maximum of fragrance, and they evaluate every part of the drink from the aroma to the crema, the fine layer of foam that sits on top, caused by the release of the natural oils in the beans. When it comes to actually tasting, the process is rather like wine tasting with the cupper swirling the drink round to release the flavours then swilling it round their mouths before finally evaluating the aftertaste.

When the process is finished, the result is the ‘tasting notes’ that appear on a retail bag of coffee – for example, a strength factor, then notes such as ‘rich, toffee notes’ or ‘well-balanced, smooth and chocolaty’. Other descriptions you might see include ‘butterscotch notes’, ‘red wine’, ‘fruity’ (especially berry or citrus notes) or ‘mellow’. There may also be more complex and delicate top notes, all of which help to give coffee its rounded flavour.

 

 

 

Here at the Wholesale Coffee Company, we’ve got a range of top quality beans for you to discover, all at great wholesale prices. To find out more, visit our main website.

News from the Wholesale Coffee Company

Indonesian orangutans are in danger of extinction. We're supporting International Animal Rescue in their rescue project.
Indonesian orangutans are in danger of extinction. We’re supporting International Animal Rescue in their rescue project.

Here at the Wholesale Coffee Company, we’ve been busy behind the scenes giving our website a new look and feel. We’ve still got all our great products available, but we’ve made it much easier for you to find your way around the website and to see any special offers we’ve got running. It’s also easier to view lots of products at a glance to compare them, and we’ve improved the filter options as well.

Charity work

We’ve always concerned about environmental and ethical issues, and as of 2015 we’re supporting with International Animal Rescue as one of our charities. The charity works worldwide, rescuing and protecting vulnerable animals as well as playing a part in conservation. Individual projects include rescuing dancing bears in India, freeing and caring for captive primates all over the world and running a sterilisation programme for stray dogs and cats to help control population problems in developing countries. Once rehabilitation is complete, animals are returned to the wild, but the charity will also provide permanently care where necessary. Our wildlife is constantly under threat from the pressure of expanding human populations, so part of the charity’s work is also to protect endangered species. They also work with developing nations to educate against cruel or inhumane treatment, and help build a better future for the world’s animals.

Current projects include a campaign against the illegal hunting of migrating birds in Malta, and work in Indonesia helping protect orangutans. Also in Indonesia, a small nocturnal primate called the slow loris is in danger of extinction, as many have been poached and sold as pets. International Animal Rescue runs a rescue and rehabilitation centre and are working to reduce and eventually stop the illegal trade.

We’re proud to be associated with International Animal Rescue, and we feel their work is a great fit for our ethical coffee provision.

To find out more about the Wholesale Coffee Company or to browse our new website, visit www.wholesalecoffeecompany.co.uk.